SIGNAL Alliance operates on a principle of mutual benefit and transparent governance. Every member — transmitter and receiver alike — has a voice in how the network operates and evolves.
SIGNAL Alliance is structured as a merchant-driven data cooperative, not a vendor-controlled platform. Members contribute to the network and share in its value.
A Board of Directors — elected from member companies — sets policy, resolves disputes, and governs pricing. No external investors have voting rights over network operations.
Charter members who joined during the network launch phase receive enhanced governance rights, including board seat eligibility, and pricing fixed at founding rates for the life of membership.
Standard members have full voting rights on governance decisions, access to published pricing schedules, and representation in member meetings held quarterly.
Associate membership provides limited network access and observer status at member meetings. Pathway to full membership after a qualifying period.
Vote on governance decisions, access pricing schedules, audit your own signal usage, and nominate candidates for Board elections. Members set the rules they operate under.
Maintain data quality standards, comply with privacy requirements, honor data license terms, and act in good faith in all network interactions. The cooperative only works if everyone plays fair.
Direct resolution between parties, followed by mediation with a neutral facilitator, followed by binding Board arbitration. Transparent, time-bound, and fair to all participants.
Whether you're a retailer or a biller, SIGNAL Alliance has a path for you.
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